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Behind the brand

Introducing Princess Gabi, where the enchantment of childhood meets the artistry of handmade creations.

Established in 2012, we have been weaving magic into the lives of children throughout South Africa. Our founder, Gabriella, draws on over 30 years of experience in the ladies' fashion industry to craft unique and enchanting children's clothing.

At Princess Gabi, we believe that anyone can be a princess

We specialise in creating dress-up and clothing products that are not only super practical but also boast exceptional quality.

As a female-founded and entirely woman-led team, we proudly champion women empowerment every step of the way. Dedicated to bringing enchanting designs to the young ones, our collection includes princess dresses, baby rompers, girls' dresses, boys' shirts, and matching family outfits. Every item is crafted with immeasurable pride, intentionally stitching love into the very fabric of our designs.

Our commitment to sustainability and ethical practices

Are reflected in the fact that all our items are made in South Africa. The magic of childhood should not come at the cost of harmful production practices, and we ensure that each piece is created with care and consciousness.

Situated in our small family-run South African studio, our team of talented individuals, including seamstresses, diligently works on every Princess Gabi creation. Handmade in our studio, each item is a testament to the dedication and skill of our team. When you choose Princess Gabi, you choose a brand that is not just small but mighty, dedicated to bringing you otherworldly designs with imagery to match. Our clothing is not just designed, but meticulously manufactured and produced in-house.

Embrace the uniqueness of Princess Gabi

Where every item is made to order. This allows us to be flexible, innovative, and, most importantly, environmentally friendly by reducing overproduction.

Your purchase not only brings magic into your little one's wardrobe but also contributes to a sustainable and thoughtful approach to children's wear. Experience the magic of childhood with Princess Gabi, where every stitch tells a story, and every creation is fit for a princess. Handmade in South Africa, with love and care, just for you.